3

New global market launches supported through campaign roundtables and events

~5

New mandates landed per year (on average) tied directly to our campaigns

£12m

In secured funding received from Innovate UK in the development of a new AI-driven ESG reputation risk tool. 

We worked with Kennedys Law for over 12 years to help develop their internal corporate communications, brand, marketing and business development capabilities. During that time, we helped the client to expand their business to over 23 countries, covering all the world’s major liability markets in Europe, Asia, North and Latin America.

We achieved this through developing issues-led B2B marketing and business development campaigns around key liability themes including personal injuries, climate change, cyber risks, D&O/senior manager risks, and autonomous technology.

We undertook market research in over 15 countries combining consumer research with in-depth interviews with market practitioners in the Lloyds Market (underwriters, reinsurers, brokers) and the wider insurance market, government, regulators and corporates.

We designed our research platform to support 3-4 brand campaigns annually which involved creating thought leadership reports targeting B2B client audiences, social media and other web collateral, graphic design, and direct client engagement for 1-2-1 client and prospect meeting programmes.

• We created a coalition of Kennedys’ UK clients to influence government thinking as part of the Jackson Review on personal injury costs. This resulted in amendments to the LASPO Act to introduce a ban on referral fees.
• We created client roundtables to discuss a range of topical issues. Our insights on the impact of Brexit on the insurance sector helped Kennedys to land 5 client mandates to provide strategic advisory around Brexit transition risks.
• We ran two global brand campaigns around autonomous vehicles to support direct B2B client engagement in Asia and Latin America as well as building brand through PR and social media activity.