32
Personalised 1-2-1 meetings with clients and prospects
3
New mandate pitches directly attributable
Challenge
With Parliamentary elections and a series of national votes in 2024, the EU was entering a pivotal period in its history. To support the integration of their European and US teams, Allen & Overy asked us to develop an insight-led thought leadership campaign to strengthen the profile of their European credentials among clients globally and to provide a platform for key issues and sector partners to demonstrate their expertise to the market.
Strategy
Our campaign was ambitious in that it was designed to be thematically cross-cutting – thereby ensuring that it had relevance and appeal across all A&O’s core markets and sectors. Our insights included a series of in-depth interviews with key opinion leaders and C-suite / GC individuals within some of Europe’s biggest businesses, desk research, and a global survey of x200 c-suite / GC individuals within firms of over £200m in revenues.
With these insights we provided all the copywriting and graphic design support to produce a flagship thought leadership report, online content hub landing page, social media activation plan and supporting sales aid / deck.
Outcome
With A&O and Shearman merging to become A&O Shearman, the report and supporting BD collateral is currently being used by partners as key client engagement material on both sides of the Atlantic – outlining the challenges and opportunities of operating in Europe for firms with a global footprint and demonstrating the A&O Shearman European expertise for clients in North America.
“Our campaign took advantage of the unique timing of the 2024 Year of Elections to support the business opportunities resulting from the merging of two major firms – to demonstrate a global mindset and local expertise.”
A&O Shearman