Positioning AECOM's Ireland Annual Review as a well-respected barometer for the construction sector
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Tier 1
Extensive media coverage across Tier 1 media in the Republic of Ireland and Northern Ireland
100
Key industry stakeholders attending launch events in Dublin and Belfast
Challenge
Global infrastructure firm, AECOM has been working with H/Advisors for the past five years on an annual campaign across broadcast, print and online media to publicise the launch of its annual review of the construction industry in the Republic of Ireland and Northern Ireland. The review has been a fixture in the industry calendar for more than three decades but with increasing competition in this space, it is important that AECOM continues to be recognised as a well-respected and valuable barometer for the construction sector across the island of Ireland, and that key stakeholders acknowledge AECOM as an industry leader with capabilities outside of construction.
Strategy
Our plan involves supporting AECOM to identify news hooks contained in the annual report to be used in a media campaign. We focus on content that encompasses relevant themes important to government, business, and society including projected growth for the construction sector and indicative price increases. We also support AECOM in identifying major trends which are then developed into a narrative that will be of interest to national, regional and trade media. We brief key business journalists and media train senior AECOM spokespeople ahead of all media engagements to ensure they continue to be positioned as industry experts and thought leaders in this space.
Outcome
Every year our support results in extensive media coverage of AECOM’s Ireland Annual Review across Tier 1 broadcast media including interviews on RTE (Television and radio), Newstalk, BBC News and UTV News. The report is also traditionally covered by all major print and online media outlets including the Irish Times, Irish Independent, Irish Examiner and the Belfast Telegraph along with all construction trade publications. We have also helped secure large numbers of industry stakeholders to attend the launch events for the annual report in both Dublin and Belfast along with providing a host to chair the event in Dublin.
Tier 1
Extensive media coverage across Tier 1 media in the Republic of Ireland and Northern Ireland
100
Key industry stakeholders attending launch events in Dublin and Belfast